146

Developed a noir world concept and led the creation of a unique NFT collection for the GameFi sector, managing talent acquisition and implementing a comprehensive marketing strategy.

RNA-DNA interactomes
IPRIT 0.1

Challenge

I've always been captivated by cyberpunk art in games and films, nurturing a childhood dream of game development. In early 2022, with my year-long involvement in the NFT market, the stars aligned for me to create a project at the intersection of GameFi and NFTs, driven by my passion for the genre.

‍

‍

Results

In retrospect, venturing into an NFT startup was ill-timed, as I began development in January 2022, just a month before the NFT peak. The following two months were spent searching for and hiring an artist, developing the concept, and creating the primary part of the NFT collection. Ideally, a marketing strategy should have been in place by then, as soon after, the 3AC crash devastated the crypto market. Realizing that there was no rush, I then sought 3D artists to work on the game. Collaborating with Indy, we crafted a world in Unreal Engine 5, which I later refined. However, due to unfavorable market conditions, I had to pause the development, deeming further personal investment unfeasible.

‍

Bulletpoints

  • Developed a noir world concept and initial marketing strategy for the GameFi sector.
    ‍
  • Managed talent acquisition and led the creation of a unique NFT collection.
    ‍
  • Implemented a comprehensive marketing and branding strategy.